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Rochester Business and Startup News
Upstate Technology, Innovation & Business Coverage
Connected Know delivers in-depth reporting on Rochester’s startup ecosystem, Upstate New York innovation, and the business leaders shaping the region’s economic future. Covering breakthrough technologies, high-growth companies, venture activity, and corporate developments, we provide the news and analysis founders, investors, and operators rely on to stay informed. Learn how to submit news and information.


What It Really Takes to Raise Capital: A Founder’s Guide Beyond the Pitch Deck
Rochester, N.Y. - Raising capital is often framed as a milestone, an announcement-worthy achievement marked by press releases, congratulatory posts, and celebratory headlines. But for most founders, the reality is far less polished. Capital raising is not a single moment; it is a prolonged, operationally demanding process that tests clarity of vision, depth of preparation, and personal resilience. For early-stage founders, particularly those outside major venture hubs, unders
5 hours ago4 min read


Founder Spotlight: VerbaVista Founder Turns a Global Teaching Career Into an EdTech Startup Built in Rochester
BROCKPORT, N.Y. — After spending more than a decade teaching English to students around the world, found herself ready for a new challenge. Today, she is the founder of VerbaVista , an early-stage EdTech company launched in 2025 that aims to help English-language educators plan lessons more effectively using technology built by teachers, for teachers. LaScala-Lodato’s path to entrepreneurship was anything but conventional. A native of Port Jefferson, New York, she earned a ba
3 days ago4 min read


Books, Business, and Better Conversations: Connected Know Launches Monthly Book Club With Serendipity Labs
ROCHESTER, N.Y. — Connected Know is launching the Connected Know Business Book Club, a new monthly series designed to convene Rochester-area founders, executives, operators and growth-minded professionals for structured conversation, networking and shared learning. The series will debut in January 2026 and is hosted in partnership with Serendipity Labs Rochester at Innovation Center as part of a six-month venue and community collaboration. The book club will be held in per
Dec 16, 20252 min read


Founder Spotlight: How Sage James Creative Is Helping Rochester Businesses Clarify Their Brand Online
Rochester, N.Y. — As more small businesses compete for attention in an increasingly crowded digital landscape, Hannah Lavigne has built a business around helping brands stand out with clarity and intention. As the owner and head designer of Sage James Creative , Lavigne works with entrepreneurs and small businesses to translate their ideas into cohesive websites, branding, and digital identities. Founded in 2019, Sage James Creative is a website design and branding studio ser
Dec 15, 20253 min read


Rochester’s Tech Community Packs the Jackrabbit Club for TechRiseRoc Celebration
ROCHESTER, N.Y. — Rochester’s tech leaders, founders, and innovators gathered at the Jackrabbit Club in Village Gate last night for a high-energy celebration of TechRiseRoc , TechRochester ’s mentorship-driven program designed to help early-stage entrepreneurs gain traction and grow. The event brought together established industry professionals and up-and-coming founders to celebrate TechRiseRoc, TechRochester's signature mentor–mentee matching program. The program pairs entr
Nov 21, 20251 min read


Founder Spotlight: This Rochester Founder Is Turning Coffee Into a Candy Bar and Shaking Up CPG
ROCHESTER, N.Y. — After three decades in the food and beverage industry, Rochester native Thomas Seymour is channeling his expertise into a new kind of coffee experience. As co-founder of Moka Energy, a startup launched in 2024, Seymour is on a mission to reinvent how consumers get their caffeine, by transforming the ritual of coffee into a portable, flavorful, and clean-label snack. For Seymour, coffee has always been personal. “I was introduced to coffee at a very young ag
Nov 18, 20253 min read
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