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Rochester Business and Startup News
Upstate Technology, Innovation & Business Coverage
Connected Know delivers in-depth reporting on Rochester’s startup ecosystem, Upstate New York innovation, and the business leaders shaping the region’s economic future. Covering breakthrough technologies, high-growth companies, venture activity, and corporate developments, we provide the news and analysis founders, investors, and operators rely on to stay informed. Learn how to submit news and information.


Rochester on the Mic: Podcasts Driving Business, Culture, and Conversation
ROCHESTER, N.Y. — Rochester’s startup and innovation ecosystem isn’t just being built in offices and coworking spaces. It’s being broadcast. Across Spotify feeds, FM airwaves, and independent platforms, a growing group of Rochester-based podcast hosts are shaping conversations about business, leadership, equity, food systems, crime, culture, and community. Some are hyper-local. Others are gaining national attention. All are contributing to how the region tells its story. Her
5 days ago4 min read


Upstate Venture Connect to Lead Founder Roadshows to Detroit, Boston, and NYC Tech Week
ROCHESTER, N.Y. — Upstate Venture Connect (UVC) is taking Upstate founders on the road this spring, launching a series of immersive roadshows designed to connect Upstate New York entrepreneurs with investors, customers, and corporate partners in some of the country’s most active innovation hubs. The nonprofit will lead curated delegations to Detroit (May 18–20), Boston (May 27–28), and New York City (June 2–4), aligning each trip with major tech and startup weeks in those ci
7 days ago2 min read


Rochester Startups Take the Stage at Startup Grind Pitch Battle Royale Feb. 19
ROCHESTER, N.Y. — More than 20 Rochester-based startups will take the stage Feb. 19 at NextCorps for the local round of the Startup Grind Pitch Battle Royale , a global competition that gives early- and growth-stage founders a shot at international exposure and a trip to the Startup Grind Global Conference in April. The event begins at 5:30 p.m. EST at NextCorps, 260 E. Main St., and will also be available virtually. Founders will compete across three categories Idea, Develop
Feb 183 min read


Founder Spotlight: Family Concierge Founder Brings a New Standard to Household Staffing in Rochester and Beyond
ROCHESTER, N.Y. — When Stephanie Williams launched Family Concierge in 2022, she wasn’t setting out to build just another nanny service. She was responding to a gap she had experienced firsthand . One that left both families and caregivers navigating a fragmented, often frustrating system with little guidance or long-term support. Based in Rochester, Family Concierge operates in the nannies and household staffing sector, providing families across Western New York with highl
Jan 283 min read


A Critical No-Cost Resource for Women and Minority Owned Businesses Seeking Certification and Contracts
ROCHESTER, N.Y. — As government and defense agencies continue to prioritize resilient domestic supply chains and diverse vendor participation, the Monroe County Upstate NY APEX Accelerator is playing an increasingly central role in helping regional businesses access public-sector contracting opportunities. The APEX Accelerator, formerly known as the Procurement Technical Assistance Center (PTAC), is a federally supported program designed to help companies compete for federal
Jan 262 min read


Founder Insights: How Locke CEO Connor Peters Is Tackling Identity Challenges in Cybersecurity from Rochester
ROCHESTER, N.Y. — By the time Connor Peters graduated college at 19, he had already launched a business, managed IT systems, and identified a problem he couldn’t ignore. Today, as CEO of Locke , a Rochester-based cybersecurity company founded in 2022, Peters is building software designed to solve one of the most persistent and overlooked challenges in modern IT, identity. Peters grew up in Geneseo, New York, and earned his Bachelor of Science in Computer Information Systems f
Jan 203 min read


What It Really Takes to Raise Capital: A Founder’s Guide Beyond the Pitch Deck
Rochester, N.Y. - Raising capital is often framed as a milestone, an announcement-worthy achievement marked by press releases, congratulatory posts, and celebratory headlines. But for most founders, the reality is far less polished. Capital raising is not a single moment; it is a prolonged, operationally demanding process that tests clarity of vision, depth of preparation, and personal resilience. For early-stage founders, particularly those outside major venture hubs, unders
Jan 154 min read


Founder Spotlight: VerbaVista Founder Turns a Global Teaching Career Into an EdTech Startup Built in Rochester
BROCKPORT, N.Y. — After spending more than a decade teaching English to students around the world, found herself ready for a new challenge. Today, she is the founder of VerbaVista , an early-stage EdTech company launched in 2025 that aims to help English-language educators plan lessons more effectively using technology built by teachers, for teachers. LaScala-Lodato’s path to entrepreneurship was anything but conventional. A native of Port Jefferson, New York, she earned a ba
Jan 134 min read


Books, Business, and Better Conversations: Connected Know Launches Monthly Book Club With Serendipity Labs
ROCHESTER, N.Y. — Connected Know is launching the Connected Know Business Book Club, a new monthly series designed to convene Rochester-area founders, executives, operators and growth-minded professionals for structured conversation, networking and shared learning. The series will debut in January 2026 and is hosted in partnership with Serendipity Labs Rochester at Innovation Center as part of a six-month venue and community collaboration. The book club will be held in per
Dec 16, 20252 min read


Founder Spotlight: How Sage James Creative Is Helping Rochester Businesses Clarify Their Brand Online
Rochester, N.Y. — As more small businesses compete for attention in an increasingly crowded digital landscape, Hannah Lavigne has built a business around helping brands stand out with clarity and intention. As the owner and head designer of Sage James Creative , Lavigne works with entrepreneurs and small businesses to translate their ideas into cohesive websites, branding, and digital identities. Founded in 2019, Sage James Creative is a website design and branding studio ser
Dec 15, 20253 min read


Rochester’s Tech Community Packs the Jackrabbit Club for TechRiseRoc Celebration
ROCHESTER, N.Y. — Rochester’s tech leaders, founders, and innovators gathered at the Jackrabbit Club in Village Gate last night for a high-energy celebration of TechRiseRoc , TechRochester ’s mentorship-driven program designed to help early-stage entrepreneurs gain traction and grow. The event brought together established industry professionals and up-and-coming founders to celebrate TechRiseRoc, TechRochester's signature mentor–mentee matching program. The program pairs entr
Nov 21, 20251 min read


Founder Spotlight: This Rochester Founder Is Turning Coffee Into a Candy Bar and Shaking Up CPG
ROCHESTER, N.Y. — After three decades in the food and beverage industry, Rochester native Thomas Seymour is channeling his expertise into a new kind of coffee experience. As co-founder of Moka Energy, a startup launched in 2024, Seymour is on a mission to reinvent how consumers get their caffeine, by transforming the ritual of coffee into a portable, flavorful, and clean-label snack. For Seymour, coffee has always been personal. “I was introduced to coffee at a very young ag
Nov 18, 20253 min read
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