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Rochester Business and Startup News
Upstate Technology, Innovation & Business Coverage
Connected Know delivers in-depth reporting on Rochester’s startup ecosystem, Upstate New York innovation, and the business leaders shaping the region’s economic future. Covering breakthrough technologies, high-growth companies, venture activity, and corporate developments, we provide the news and analysis founders, investors, and operators rely on to stay informed. Learn how to submit news and information.
Rochester


What It Really Takes to Raise Capital: A Founder’s Guide Beyond the Pitch Deck
Rochester, N.Y. - Raising capital is often framed as a milestone, an announcement-worthy achievement marked by press releases, congratulatory posts, and celebratory headlines. But for most founders, the reality is far less polished. Capital raising is not a single moment; it is a prolonged, operationally demanding process that tests clarity of vision, depth of preparation, and personal resilience. For early-stage founders, particularly those outside major venture hubs, unders
4 hours ago4 min read


Founder Spotlight: VerbaVista Founder Turns a Global Teaching Career Into an EdTech Startup Built in Rochester
BROCKPORT, N.Y. — After spending more than a decade teaching English to students around the world, found herself ready for a new challenge. Today, she is the founder of VerbaVista , an early-stage EdTech company launched in 2025 that aims to help English-language educators plan lessons more effectively using technology built by teachers, for teachers. LaScala-Lodato’s path to entrepreneurship was anything but conventional. A native of Port Jefferson, New York, she earned a ba
3 days ago4 min read


From Sidelines to Big Business: How Youth Sports Became a $40B Economy, Rochester Is Deep in the Game
ROCHESTER, N.Y. - The youth sports industry in the United States has evolved into one of the largest and fastest-growing segments of the broader sports economy, fueled by rising household spending, name/image/likeness (NIL) the professionalization of youth athletics, and increasing interest from institutional investors. Once dominated by community leagues and seasonal play, youth sports today operates as a year-round, pay-to-play ecosystem that mirrors many aspects of profess
3 days ago6 min read


Buffalo Bills’ New Stadium Will Be One of the Most Tech-Forward Venues in the NFL
ROCHESTER, N.Y. — When the new Highmark Stadium opens at the start of the 2026 NFL season, the Buffalo Bills will be playing in one of the most technologically advanced venues in the world. Now projected to cost more than $2.1 billion, the project combines advanced weather engineering, player-focused performance technology, and next-generation fan infrastructure positioning. For the Bills, a franchise defined by winter, the most visible feature is the stadium’s 360-degree c
4 days ago3 min read


PAY ATTENTION ROCHESTER - With CES Underway, NRF Next Week, and the World Economic Forum Later This Month, Global Conversations are Shaping What’s Next for Business.
Rochester, N.Y. - From CES to Davos, a handful of global conferences shape what business will look like next. Rochester founders should be paying attention. Each year, thousands of executives, policymakers, founders, investors, and technologists converge at a small number of global conferences. These are not trade shows in the traditional sense. They are agenda-setting forums, places where industries align, capital finds direction, and narratives about the future of business
Jan 83 min read


Constellation Brands reports third-quarter fiscal 2026 results, outlines continued focus on brand-led growth
ROCHESTER, N.Y. — Constellation Brands, one of the Rochester region’s most globally influential companies, reported its third-quarter fiscal 2026 financial results on Tuesday, reinforcing the company’s position as a leading force in the U.S. beverage alcohol market. The company announced that President and Chief Executive Officer Bill Newlands and Chief Financial Officer Garth Hankinson will host a conference call Thursday, Jan. 8, at 10:30 a.m. ET to discuss results and outl
Jan 72 min read


Understanding the Rochester Startup Incubators and Accelerators Powering Its Innovation Economy
ROCHESTER, N.Y. — A new wave of Rochester's startups is redefining what innovation looks like in the region. Long known for its legacy in imaging, optics and precision manufacturing, the region is now leveraging that foundation to build a modern startup ecosystem, one anchored by a growing network of incubators and accelerators designed to help founders turn ideas into companies. For executives, emerging founders, investors and business leaders looking to understand where inn
Jan 63 min read


Springboard NY Is Quietly Reshaping Rochester’s Innovation Ecosystem
ROCHESTER, N.Y. — In a startup ecosystem often defined by accelerators, incubators, and capital programs, Springboard NY occupies a different and increasingly important role. Rather than backing individual startups, Springboard NY invests in the infrastructure around entrepreneurship, helping regions like Rochester build stronger, more connected innovation economies. Launched as a regional initiative serving Western New York, Springboard NY focuses on ecosystem-building: fun
Jan 43 min read


What Experienced Founders Know About Incubators, Accelerators, and Venture Studios
Rochester, NY - Founders navigating the early stages of company building are often encouraged to “join a program.” But not all programs are created equal and choosing the wrong one can cost time, equity, control, and credibility. Incubators, accelerators, and venture studios each play a distinct role in the startup ecosystem. At their best, they compress learning cycles, reduce execution risk, and expand access to capital and customers. At their worst, they monetize founder a
Jan 24 min read


Rochester’s Quiet Advantage: Why One of America’s Oldest Menswear Cities Still Matters
ROCHESTER, N.Y. — In an era when most clothing worn in the United States is produced overseas, Rochester stands apart. Once known globally as a center of precision optics and imaging, the city also holds a lesser-known but increasingly rare distinction: it remains one of the last U.S. cities with the infrastructure, labor force, and institutional knowledge to produce men’s clothing. While the modern fashion conversation often centers on New York, Los Angeles, or Paris, Roche
Dec 22, 20254 min read


Books, Business, and Better Conversations: Connected Know Launches Monthly Book Club With Serendipity Labs
ROCHESTER, N.Y. — Connected Know is launching the Connected Know Business Book Club, a new monthly series designed to convene Rochester-area founders, executives, operators and growth-minded professionals for structured conversation, networking and shared learning. The series will debut in January 2026 and is hosted in partnership with Serendipity Labs Rochester at Innovation Center as part of a six-month venue and community collaboration. The book club will be held in per
Dec 16, 20252 min read


Founder Spotlight: How Sage James Creative Is Helping Rochester Businesses Clarify Their Brand Online
Rochester, N.Y. — As more small businesses compete for attention in an increasingly crowded digital landscape, Hannah Lavigne has built a business around helping brands stand out with clarity and intention. As the owner and head designer of Sage James Creative , Lavigne works with entrepreneurs and small businesses to translate their ideas into cohesive websites, branding, and digital identities. Founded in 2019, Sage James Creative is a website design and branding studio ser
Dec 15, 20253 min read


Rochester’s Unexpected Role in the Future of Agriculture
ROCHESTER, N.Y. — Rochester and the broader Finger Lakes region are quietly assembling the components of a nationally relevant AgTech ecosystem, one rooted in advanced research, global food and retail influence, and a steadily growing pipeline of venture-backed startups. Long known for optics, imaging, and advanced manufacturing, the region is now leveraging those strengths to support the next generation of agricultural and food technology companies. From precision agricultur
Dec 13, 20254 min read


Inside Rochester’s Boutique Fitness Industry And the Studios Leading It
ROCHESTER, N.Y. — Boutique fitness is one of the fastest-growing sectors in the health and wellness industry, with global revenues projected to climb into the tens of billions over the next decade. While national brands such as SoulCycle, Pure Barre and Club Pilates helped popularize the category with high-intensity classes and curated studio experiences, Rochester based boutique studios are competing head-to-head with the country’s biggest names. There are roughly 95 gyms an
Dec 11, 20254 min read


This Rochester Founder Is Brewing a New Kind of Celebration - No Alcohol Required
ROCHESTER, N.Y. — When Shelley Elkovich launched For Bitter For Worse in early 2020, she wasn’t just introducing another beverage brand, she was reimagining what it means to raise a glass. Her company, now based in Rochester, makes complex, non-alcoholic cocktails designed for people who want to celebrate without compromise. For Elkovich, the story began with both passion and necessity. “I’ve always been the designated bartender in my friend group,” she said. “I love flavor,
Dec 4, 20255 min read


Flower City AI Summit Marks Third Year With Big Ideas, Regional Momentum
ROCHESTER, N.Y. — Flower City AI returned Wednesday for its third year, filling The Little Theatre with technologists, founders, educators, healthcare leaders and students for a full-day program focused on Rochester’s emergence as a growing hub for applied artificial intelligence. Unlike traditional industry conferences, Flower City AI is intentionally community-driven designed to bring together researchers, builders and local organizations shaping how AI is deployed acros
Dec 3, 20252 min read


Rochester Based, Brown and White Ventures, Adds High-Growth Biotech miRecule to Portfolio, Betting on RNA Therapeutics for Rare Diseases
Rochester, NY - Brown and White Ventures is backing a biotech innovator, announcing November 25th a new investment in miRecule , a Maryland-based biopharmaceutical company developing antibody RNA therapeutics for rare neuromuscular diseases with limited treatment options. In miRecule, the venture capital fund invests in a biotech startup that applies genomic patient data to create highly tailored therapeutics designed to help patients live a life free from the debilitating s
Nov 25, 20253 min read


BREAKING NEWS - Rochester Tech Firm Quietly Builds the Future of Union Benefits, It Goes Live in 2026
ROCHESTER, N.Y. — In a move that blends innovation with impact, Envention LLC has partnered with Teamsters Local 118 to launch a next-generation Union Benefit Management System, scheduled to go live in January 2026. The system will replace decades-old legacy platforms with a secure, fully integrated solution designed specifically for the needs of union organizations and their members. It represents a major modernization step for Local 118, which serves thousands of workers
Nov 20, 20252 min read


The 2025 Rochester Startup and Small Business Holiday Gift Guide: The Hottest Local Companies
ROCHESTER, N.Y. — Rochester’s startup and small-business community continues to shape how the region shops, celebrates, and invests in local founders. This year’s Connected Know Holiday Gift Guide brings together six Rochester-born companies making meaningful contributions to retail, culture, and community each offering something thoughtful, original, and unmistakably local. Second Look Boutique Category: Fashion & Lifestyle Where to Shop: In-store + Online One of Rochester
Nov 19, 20253 min read


Founder Spotlight: This Rochester Founder Is Turning Coffee Into a Candy Bar and Shaking Up CPG
ROCHESTER, N.Y. — After three decades in the food and beverage industry, Rochester native Thomas Seymour is channeling his expertise into a new kind of coffee experience. As co-founder of Moka Energy, a startup launched in 2024, Seymour is on a mission to reinvent how consumers get their caffeine, by transforming the ritual of coffee into a portable, flavorful, and clean-label snack. For Seymour, coffee has always been personal. “I was introduced to coffee at a very young ag
Nov 18, 20253 min read
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