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Rochester Business and Startup News
Upstate Technology, Innovation & Business Coverage
Connected Know delivers in-depth reporting on Rochester’s startup ecosystem, Upstate New York innovation, and the business leaders shaping the region’s economic future. Covering breakthrough technologies, high-growth companies, venture activity, and corporate developments, we provide the news and analysis founders, investors, and operators rely on to stay informed. Learn how to submit news and information.


Understanding Unit Economics: The Metric That Separates Sustainable Startups From Expensive Ideas
Rochester, N.Y., Every founder can tell you their top-line revenue. Fewer can clearly explain whether their business actually makes money on each customer, transaction, or product sold. That distinction matters more than most entrepreneurs realize. In today’s funding environment, investors, operators, and lenders are placing renewed focus on one concept that sits at the core of every scalable business model: unit economics. Whether you are building a SaaS platform, launching
May 65 min read


Startup Wednesday Expands to Rochester, Bringing Hands-On Venture Building to Local Founders
ROCHESTER, N.Y. — A new venture-building program is set to launch in Rochester this June, adding fresh momentum to the region’s growing startup and innovation economy. Startup Wednesday, a weekly venture-building program founded in 2025 by entrepreneur Dan Gigante in Buffalo, will begin its first Rochester cohort on June 3 at NextCorps. The four-week program is designed to bring together founders, creatives, and operators to collaborate, test ideas, and accelerate early-stage
Apr 293 min read


TechRochester Names 2026 Technology Woman and Emerging Technology Woman of the Year
ROCHESTER, N.Y. — This past Thursday TechRochester brought together the region’s innovation community to celebrate leadership, impact, and progress at the 2026 Technology Woman of the Year Awards, held at the Memorial Art Gallery. The annual event recognizes women driving meaningful advancement across technology fields while reinforcing the importance of visibility, mentorship, and retention within Greater Rochester’s growing tech ecosystem. This year’s top honors were award
Apr 253 min read


Inside Rochester’s $250M Supplier Opportunity: What the Upstate NY Supplier Engagement Summit Revealed
ROCHESTER, N.Y. — Business owners, procurement leaders, and public-sector buyers gathered Wednesday at the Rochester Riverside Convention Center for the 2026 Upstate New York Supplier Engagement Summit, a full-day event focused on expanding access, visibility, and opportunity for diverse suppliers across the region. Hosted in downtown Rochester, the summit brought together minority-owned, women-owned, and service-disabled veteran–owned businesses with representatives from loc
Feb 43 min read


Beyond the AI Conversation: Tech Trends Every Executive Should Be Watching in 2026
As organizations plan for 2026, the technology conversation is expanding well beyond artificial intelligence. While AI continues to dominate headlines, business leaders are increasingly focused on the underlying systems that determine whether innovation can actually scale: security, infrastructure, governance, and operational discipline. Across industries, executives are shifting from tool adoption to systems thinking, asking not just what technology to deploy, but how their
Jan 303 min read


A Critical No-Cost Resource for Women and Minority Owned Businesses Seeking Certification and Contracts
ROCHESTER, N.Y. — As government and defense agencies continue to prioritize resilient domestic supply chains and diverse vendor participation, the Monroe County Upstate NY APEX Accelerator is playing an increasingly central role in helping regional businesses access public-sector contracting opportunities. The APEX Accelerator, formerly known as the Procurement Technical Assistance Center (PTAC), is a federally supported program designed to help companies compete for federal
Jan 262 min read
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