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Rochester Business and Startup News
Upstate Technology, Innovation & Business Coverage
Connected Know delivers in-depth reporting on Rochester’s startup ecosystem, Upstate New York innovation, and the business leaders shaping the region’s economic future. Covering breakthrough technologies, high-growth companies, venture activity, and corporate developments, we provide the news and analysis founders, investors, and operators rely on to stay informed. Learn how to submit news and information.


From Western New York to Milan–Cortina: How Team USA Athletes Are Paid at the 2026 Winter Olympics
ROCHESTER, N.Y. - With the 2026 Winter Olympics in Milan–Cortina in full swing, a small group of athletes with roots in Western and Upstate New York will take the world stage wearing Team USA. While Olympic competition remains the central focus, the Games also represent a meaningful financial moment, one shaped by national sponsorships, licensing revenue, and a newly expanded compensation model for U.S. athletes. For competitors from Rochester and the broader region, includin
Feb 83 min read


Beyond the AI Conversation: Tech Trends Every Executive Should Be Watching in 2026
As organizations plan for 2026, the technology conversation is expanding well beyond artificial intelligence. While AI continues to dominate headlines, business leaders are increasingly focused on the underlying systems that determine whether innovation can actually scale: security, infrastructure, governance, and operational discipline. Across industries, executives are shifting from tool adoption to systems thinking, asking not just what technology to deploy, but how their
Jan 303 min read


Founder Insights: How Locke CEO Connor Peters Is Tackling Identity Challenges in Cybersecurity from Rochester
ROCHESTER, N.Y. — By the time Connor Peters graduated college at 19, he had already launched a business, managed IT systems, and identified a problem he couldn’t ignore. Today, as CEO of Locke , a Rochester-based cybersecurity company founded in 2022, Peters is building software designed to solve one of the most persistent and overlooked challenges in modern IT, identity. Peters grew up in Geneseo, New York, and earned his Bachelor of Science in Computer Information Systems f
Jan 203 min read


Founder Spotlight: VerbaVista Founder Turns a Global Teaching Career Into an EdTech Startup Built in Rochester
BROCKPORT, N.Y. — After spending more than a decade teaching English to students around the world, found herself ready for a new challenge. Today, she is the founder of VerbaVista , an early-stage EdTech company launched in 2025 that aims to help English-language educators plan lessons more effectively using technology built by teachers, for teachers. LaScala-Lodato’s path to entrepreneurship was anything but conventional. A native of Port Jefferson, New York, she earned a ba
Jan 134 min read


PAY ATTENTION ROCHESTER - With CES Underway, NRF Next Week, and the World Economic Forum Later This Month, Global Conversations are Shaping What’s Next for Business.
Rochester, N.Y. - From CES to Davos, a handful of global conferences shape what business will look like next. Rochester founders should be paying attention. Each year, thousands of executives, policymakers, founders, investors, and technologists converge at a small number of global conferences. These are not trade shows in the traditional sense. They are agenda-setting forums, places where industries align, capital finds direction, and narratives about the future of business
Jan 83 min read


Rochester’s Tech Community Packs the Jackrabbit Club for TechRiseRoc Celebration
ROCHESTER, N.Y. — Rochester’s tech leaders, founders, and innovators gathered at the Jackrabbit Club in Village Gate last night for a high-energy celebration of TechRiseRoc , TechRochester ’s mentorship-driven program designed to help early-stage entrepreneurs gain traction and grow. The event brought together established industry professionals and up-and-coming founders to celebrate TechRiseRoc, TechRochester's signature mentor–mentee matching program. The program pairs entr
Nov 21, 20251 min read


The 2025 Rochester Startup and Small Business Holiday Gift Guide: The Hottest Local Companies
ROCHESTER, N.Y. — Rochester’s startup and small-business community continues to shape how the region shops, celebrates, and invests in local founders. This year’s Connected Know Holiday Gift Guide brings together six Rochester-born companies making meaningful contributions to retail, culture, and community each offering something thoughtful, original, and unmistakably local. Second Look Boutique Category: Fashion & Lifestyle Where to Shop: In-store + Online One of Rochester
Nov 19, 20253 min read


The Rise of Rochester Tech: The Fastest-Growing Companies You Should Know
ROCHESTER, N.Y. — Rochester has long been known for its legacy industries, research institutions, and engineering talent. But beneath that familiar narrative, a new storyline is emerging one defined by fast growth, modern technology, and the rise of companies that are scaling beyond the region without losing their local roots. From cloud software to fiber infrastructure to AI-driven services, Rochester’s tech ecosystem is accelerating in ways that are reshaping the local busi
Nov 16, 20252 min read
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