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Rochester Business and Startup News
Upstate Technology, Innovation & Business Coverage
Connected Know delivers in-depth reporting on Rochester’s startup ecosystem, Upstate New York innovation, and the business leaders shaping the region’s economic future. Covering breakthrough technologies, high-growth companies, venture activity, and corporate developments, we provide the news and analysis founders, investors, and operators rely on to stay informed. Learn how to submit news and information.
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Connected Know’s Guide to Coworking in Rochester for Startups and Small Businesses
ROCHESTER, N.Y. — Rochester’s coworking ecosystem has quietly evolved from a handful of shared offices into a diversified network of spaces serving everyone from startup founders and remote executives to women entrepreneurs and suburban professionals. As hybrid work settles in as a permanent feature of the modern economy, the region’s coworking operators are differentiating less on desks and more on community, specialization, and experience. A review of seven of the area’s mo
Dec 14, 20255 min read


Rochester’s Unexpected Role in the Future of Agriculture
ROCHESTER, N.Y. — Rochester and the broader Finger Lakes region are quietly assembling the components of a nationally relevant AgTech ecosystem, one rooted in advanced research, global food and retail influence, and a steadily growing pipeline of venture-backed startups. Long known for optics, imaging, and advanced manufacturing, the region is now leveraging those strengths to support the next generation of agricultural and food technology companies. From precision agricultur
Dec 13, 20254 min read


Inside Rochester’s Boutique Fitness Industry And the Studios Leading It
ROCHESTER, N.Y. — Boutique fitness is one of the fastest-growing sectors in the health and wellness industry, with global revenues projected to climb into the tens of billions over the next decade. While national brands such as SoulCycle, Pure Barre and Club Pilates helped popularize the category with high-intensity classes and curated studio experiences, Rochester based boutique studios are competing head-to-head with the country’s biggest names. There are roughly 95 gyms an
Dec 11, 20254 min read


This Rochester Founder Is Brewing a New Kind of Celebration - No Alcohol Required
ROCHESTER, N.Y. — When Shelley Elkovich launched For Bitter For Worse in early 2020, she wasn’t just introducing another beverage brand, she was reimagining what it means to raise a glass. Her company, now based in Rochester, makes complex, non-alcoholic cocktails designed for people who want to celebrate without compromise. For Elkovich, the story began with both passion and necessity. “I’ve always been the designated bartender in my friend group,” she said. “I love flavor,
Dec 4, 20255 min read


Flower City AI Summit Marks Third Year With Big Ideas, Regional Momentum
ROCHESTER, N.Y. — Flower City AI returned Wednesday for its third year, filling The Little Theatre with technologists, founders, educators, healthcare leaders and students for a full-day program focused on Rochester’s emergence as a growing hub for applied artificial intelligence. Unlike traditional industry conferences, Flower City AI is intentionally community-driven designed to bring together researchers, builders and local organizations shaping how AI is deployed acros
Dec 3, 20252 min read


Rochester Based, Brown and White Ventures, Adds High-Growth Biotech miRecule to Portfolio, Betting on RNA Therapeutics for Rare Diseases
Rochester, NY - Brown and White Ventures is backing a biotech innovator, announcing November 25th a new investment in miRecule , a Maryland-based biopharmaceutical company developing antibody RNA therapeutics for rare neuromuscular diseases with limited treatment options. In miRecule, the venture capital fund invests in a biotech startup that applies genomic patient data to create highly tailored therapeutics designed to help patients live a life free from the debilitating s
Nov 25, 20253 min read


Rochester’s Tech Community Packs the Jackrabbit Club for TechRiseRoc Celebration
ROCHESTER, N.Y. — Rochester’s tech leaders, founders, and innovators gathered at the Jackrabbit Club in Village Gate last night for a high-energy celebration of TechRiseRoc , TechRochester ’s mentorship-driven program designed to help early-stage entrepreneurs gain traction and grow. The event brought together established industry professionals and up-and-coming founders to celebrate TechRiseRoc, TechRochester's signature mentor–mentee matching program. The program pairs entr
Nov 21, 20251 min read


BREAKING NEWS - Rochester Tech Firm Quietly Builds the Future of Union Benefits, It Goes Live in 2026
ROCHESTER, N.Y. — In a move that blends innovation with impact, Envention LLC has partnered with Teamsters Local 118 to launch a next-generation Union Benefit Management System, scheduled to go live in January 2026. The system will replace decades-old legacy platforms with a secure, fully integrated solution designed specifically for the needs of union organizations and their members. It represents a major modernization step for Local 118, which serves thousands of workers
Nov 20, 20252 min read
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