The New Connected Know Is Here: More News, More Resources and More Ways to Connect Across Upstate New York
ROCHESTER, N.Y., Oct. 26, 2026 — Connected Know has launched its redesigned digital platform, introducing new business intelligence tools, expanded editorial coverage and resources designed to connect founders, investors, business leaders and innovators across Upstate New York.
The launch marks a significant evolution for the Rochester-founded media and community platform, which began as a source for local startup news, innovation and events. The new Connected Know brings together business reporting, company information, market data, events and resources in one centralized destination.
The platform has also expanded beyond Rochester, with dedicated regional coverage for Buffalo, Syracuse, Albany and Binghamton.
The goal is straightforward: make it easier to understand the companies, people, investments and opportunities shaping Upstate New York's economy.
Beyond the Headlines: A New Business Intelligence Platform
The redesigned Connected Know introduces several features intended to make regional business information more accessible and actionable.
At the center of the expansion is the Connected Know Business Index, a curated directory of public and private companies across the region.
The index provides a new way to discover businesses, explore industries and identify companies operating throughout Upstate New York. Businesses can access a free listing, while founders and company leaders can choose a premium profile with enhanced visibility, additional company information and opportunities to connect with the broader business community.
Additional features include:
- Regional Event Calendar: A centralized destination for startup, business, technology, investment and networking events.
- Business Resources: A curated collection of organizations, programs and services supporting entrepreneurs and growing companies.
- Local Stock Information: Public market information highlighting publicly traded companies with regional connections.
- Expanded Business Coverage: Reporting on startups, venture capital, mergers and acquisitions, emerging technologies and corporate growth.
- Regional Business Index: Free and premium company listings designed to improve business discovery, visibility and connections.
Together, these features extend Connected Know beyond traditional news coverage, creating a platform where readers can move from learning about a company to exploring its industry, discovering relevant resources or finding an event where they can make new connections.
Connecting Five Upstate New York Markets
While Rochester remains central to Connected Know's identity, the expansion reflects the increasingly interconnected nature of Upstate New York's business economy.
Buffalo, Rochester, Syracuse, Albany and Binghamton each have distinct industries, research institutions, employers and startup communities. Yet many of the opportunities emerging across these markets share common themes, including advanced manufacturing, artificial intelligence, semiconductor development, university commercialization and access to investment capital.
By expanding regional coverage, Connected Know is working to make these connections more visible.
A founder in Rochester may find a potential partner in Buffalo. An investor in Albany may discover a growing technology company in Syracuse. A business owner in Binghamton may identify a resource or event that supports their next stage of growth.
The expanded platform is designed to help readers look beyond individual markets and better understand the broader regional business landscape.
Built for Founders, Business Leaders and the Community
The new Connected Know is designed for more than startup founders.
Business owners can use the platform to improve visibility and discover resources. Investors can follow emerging companies and regional activity. Corporate leaders can monitor industries, identify potential partners and stay informed about economic developments.
For professionals and community members, the expanded event calendar provides a way to discover the conversations, organizations and people contributing to the region's business community.
Connected Know will also continue developing its in-person programming, bringing together founders, executives, investors and innovators through curated experiences.
The combination of digital information and in-person engagement is central to the platform's next chapter.
A New Look, With a Bigger Vision
Alongside its expanded functionality, Connected Know introduces a refreshed visual identity and a cleaner, more modern digital experience.
The redesign places greater emphasis on navigation, discoverability and the information readers need, whether they are researching a company, following an industry, exploring upcoming events or looking for business resources.
The launch represents the next stage of Connected Know's broader vision: building a more informed, connected and visible business community across Upstate New York.
As the platform grows, its focus remains on the people and organizations driving innovation, investment and economic opportunity throughout the region.
The new Connected Know is live.
Explore the redesigned platform, discover regional companies, find upcoming events and get connected at ConnectedKnow.com.