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Rochester Business and Startup News
Upstate Technology, Innovation & Business Coverage
Connected Know delivers in-depth reporting on Rochester’s startup ecosystem, Upstate New York innovation, and the business leaders shaping the region’s economic future. Covering breakthrough technologies, high-growth companies, venture activity, and corporate developments, we provide the news and analysis founders, investors, and operators rely on to stay informed. Learn how to submit news and information.


Rochester’s Technology Community Celebrates Innovation at the 2026 GREAT Awards
ROCHESTER, NY — The winners have been announced and leaders across the region’s technology ecosystem gathered to celebrate innovation, collaboration, and impact at the 2026 GREAT Awards , TechRochester’s annual recognition of the individuals, teams, and organizations shaping the future of technology in Greater Rochester. The GREAT Awards, short for Greater Rochester Excellence and Achievements in Technology, highlight the companies, researchers, students, and innovators using
4 days ago4 min read


AI Meets Workforce: Iter Opus Brings Hiring Innovation to Rochester
ROCHESTER, N.Y. — Iter Opus , a U.S.-based technology startup developing artificial intelligence-driven hiring and career tools, has selected downtown Rochester as the site of its new headquarters, positioning itself within the city’s growing innovation corridor. The company has moved into the historic Powers Building. Iter Opus is preparing to scale its flagship product, Levii.io , a private AI-powered platform designed to match job seekers with career pathways and align em
Feb 234 min read


Manufacturing for the Fusion Industry: Why Rochester Is Exploring a High-Value Entry Point into a $14B Sector
ROCHESTER, N.Y. — As the global race to commercialize nuclear fusion accelerates, Rochester’s innovation community is convening to examine where Western New York fits in a rapidly scaling, capital-intensive industry. On Friday, March 13, industry experts, technologists, and regional manufacturers will gather at NextCorps on the sixth floor of the Sibley Building for a full-day workshop titled Manufacturing for the Fusion Industry: Targets. The event runs from 9 a.m. to 4 p.
Feb 113 min read


Beyond the AI Conversation: Tech Trends Every Executive Should Be Watching in 2026
As organizations plan for 2026, the technology conversation is expanding well beyond artificial intelligence. While AI continues to dominate headlines, business leaders are increasingly focused on the underlying systems that determine whether innovation can actually scale: security, infrastructure, governance, and operational discipline. Across industries, executives are shifting from tool adoption to systems thinking, asking not just what technology to deploy, but how their
Jan 303 min read


Founder Insights: How Locke CEO Connor Peters Is Tackling Identity Challenges in Cybersecurity from Rochester
ROCHESTER, N.Y. — By the time Connor Peters graduated college at 19, he had already launched a business, managed IT systems, and identified a problem he couldn’t ignore. Today, as CEO of Locke , a Rochester-based cybersecurity company founded in 2022, Peters is building software designed to solve one of the most persistent and overlooked challenges in modern IT, identity. Peters grew up in Geneseo, New York, and earned his Bachelor of Science in Computer Information Systems f
Jan 203 min read


Rochester’s Optics Industry Remains a Strategic Asset in a High-Tech Economy
ROCHESTER, N.Y. — Long before artificial intelligence, semiconductors, or advanced manufacturing became buzzwords, Rochester was already shaping the way the world sees, measures, and understands light. That work continues today through optics and photonics, industries that remain foundational to Rochester’s economy, workforce, and long-term relevance, even if they rarely make headlines. What Optics and Photonics Actually Mean At its core, optics is the science and engineerin
Jan 175 min read


What It Really Takes to Raise Capital: A Founder’s Guide Beyond the Pitch Deck
Rochester, N.Y. - Raising capital is often framed as a milestone, an announcement-worthy achievement marked by press releases, congratulatory posts, and celebratory headlines. But for most founders, the reality is far less polished. Capital raising is not a single moment; it is a prolonged, operationally demanding process that tests clarity of vision, depth of preparation, and personal resilience. For early-stage founders, particularly those outside major venture hubs, unders
Jan 154 min read


Buffalo Bills’ New Stadium Will Be One of the Most Tech-Forward Venues in the NFL
ROCHESTER, N.Y. — When the new Highmark Stadium opens at the start of the 2026 NFL season, the Buffalo Bills will be playing in one of the most technologically advanced venues in the world. Now projected to cost more than $2.1 billion, the project combines advanced weather engineering, player-focused performance technology, and next-generation fan infrastructure positioning. For the Bills, a franchise defined by winter, the most visible feature is the stadium’s 360-degree c
Jan 113 min read


PAY ATTENTION ROCHESTER - With CES Underway, NRF Next Week, and the World Economic Forum Later This Month, Global Conversations are Shaping What’s Next for Business.
Rochester, N.Y. - From CES to Davos, a handful of global conferences shape what business will look like next. Rochester founders should be paying attention. Each year, thousands of executives, policymakers, founders, investors, and technologists converge at a small number of global conferences. These are not trade shows in the traditional sense. They are agenda-setting forums, places where industries align, capital finds direction, and narratives about the future of business
Jan 83 min read


Rochester’s Unexpected Role in the Future of Agriculture
ROCHESTER, N.Y. — Rochester and the broader Finger Lakes region are quietly assembling the components of a nationally relevant AgTech ecosystem, one rooted in advanced research, global food and retail influence, and a steadily growing pipeline of venture-backed startups. Long known for optics, imaging, and advanced manufacturing, the region is now leveraging those strengths to support the next generation of agricultural and food technology companies. From precision agricultur
Dec 13, 20254 min read


Flower City AI Summit Marks Third Year With Big Ideas, Regional Momentum
ROCHESTER, N.Y. — Flower City AI returned Wednesday for its third year, filling The Little Theatre with technologists, founders, educators, healthcare leaders and students for a full-day program focused on Rochester’s emergence as a growing hub for applied artificial intelligence. Unlike traditional industry conferences, Flower City AI is intentionally community-driven designed to bring together researchers, builders and local organizations shaping how AI is deployed acros
Dec 3, 20252 min read


Rochester Based, Brown and White Ventures, Adds High-Growth Biotech miRecule to Portfolio, Betting on RNA Therapeutics for Rare Diseases
Rochester, NY - Brown and White Ventures is backing a biotech innovator, announcing November 25th a new investment in miRecule , a Maryland-based biopharmaceutical company developing antibody RNA therapeutics for rare neuromuscular diseases with limited treatment options. In miRecule, the venture capital fund invests in a biotech startup that applies genomic patient data to create highly tailored therapeutics designed to help patients live a life free from the debilitating s
Nov 25, 20253 min read


Rochester’s Tech Community Packs the Jackrabbit Club for TechRiseRoc Celebration
ROCHESTER, N.Y. — Rochester’s tech leaders, founders, and innovators gathered at the Jackrabbit Club in Village Gate last night for a high-energy celebration of TechRiseRoc , TechRochester ’s mentorship-driven program designed to help early-stage entrepreneurs gain traction and grow. The event brought together established industry professionals and up-and-coming founders to celebrate TechRiseRoc, TechRochester's signature mentor–mentee matching program. The program pairs entr
Nov 21, 20251 min read


BREAKING NEWS - Rochester Tech Firm Quietly Builds the Future of Union Benefits, It Goes Live in 2026
ROCHESTER, N.Y. — In a move that blends innovation with impact, Envention LLC has partnered with Teamsters Local 118 to launch a next-generation Union Benefit Management System, scheduled to go live in January 2026. The system will replace decades-old legacy platforms with a secure, fully integrated solution designed specifically for the needs of union organizations and their members. It represents a major modernization step for Local 118, which serves thousands of workers
Nov 20, 20252 min read


The Rise of Rochester Tech: The Fastest-Growing Companies You Should Know
ROCHESTER, N.Y. — Rochester has long been known for its legacy industries, research institutions, and engineering talent. But beneath that familiar narrative, a new storyline is emerging one defined by fast growth, modern technology, and the rise of companies that are scaling beyond the region without losing their local roots. From cloud software to fiber infrastructure to AI-driven services, Rochester’s tech ecosystem is accelerating in ways that are reshaping the local busi
Nov 16, 20252 min read


Rochester Prepares for Global Entrepreneurship Week, A Regional Showcase of Innovation and Growth
ROCHESTER, N.Y. — Global Entrepreneurship Week Rochester, GRWROC , returns November. 18–21,2025 bringing together founders, investors, support organizations and business leaders for four days focused on innovation, collaboration and economic momentum across the region. Positioned as a region-wide celebration of entrepreneurship, the event highlights the people and programs shaping Rochester’s business landscape. Organizers emphasize that the week is designed to connect entrep
Nov 14, 20252 min read
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