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Rochester Business and Startup News
Upstate Technology, Innovation & Business Coverage
Connected Know delivers in-depth reporting on Rochester’s startup ecosystem, Upstate New York innovation, and the business leaders shaping the region’s economic future. Covering breakthrough technologies, high-growth companies, venture activity, and corporate developments, we provide the news and analysis founders, investors, and operators rely on to stay informed. Learn how to submit news and information.


Founder Insights: How Perdix Software CEO Steven Smith Is Digitizing Manufacturing from Rochester
ROCHESTER, N.Y. — Long before he was building software for manufacturers, Steven Smith was already experimenting with entrepreneurship. As a child growing up in Greece, New York, he built haunted houses and arcade-style attractions in his grandmother’s basement and charged family members admission. “ It was probably the first time I realized you could build something and people would actually pay for it, ” Smith said. Today, Smith is the co-founder and CEO of Perdix Software
Mar 174 min read


Manufacturing for the Fusion Industry: Why Rochester Is Exploring a High-Value Entry Point into a $14B Sector
ROCHESTER, N.Y. — As the global race to commercialize nuclear fusion accelerates, Rochester’s innovation community is convening to examine where Western New York fits in a rapidly scaling, capital-intensive industry. On Friday, March 13, industry experts, technologists, and regional manufacturers will gather at NextCorps on the sixth floor of the Sibley Building for a full-day workshop titled Manufacturing for the Fusion Industry: Targets. The event runs from 9 a.m. to 4 p.
Feb 113 min read


Reju selects Rochester, N.Y. for first U.S. industrial textile regeneration facility
ROCHESTER, N.Y. — Reju , a textile-to-textile regeneration company backed by global engineering firm Technip Energies , has selected Rochester, New York, as the site of its first U.S.-based industrial-scale facility, marking a significant step in the company’s global expansion and the region’s growing role in sustainable manufacturing. The future facility, known as a Regeneration Hub, will be located on 18.9 acres at Eastman Business Park. Once operational, the site is expect
Jan 243 min read


Rochester’s Optics Industry Remains a Strategic Asset in a High-Tech Economy
ROCHESTER, N.Y. — Long before artificial intelligence, semiconductors, or advanced manufacturing became buzzwords, Rochester was already shaping the way the world sees, measures, and understands light. That work continues today through optics and photonics, industries that remain foundational to Rochester’s economy, workforce, and long-term relevance, even if they rarely make headlines. What Optics and Photonics Actually Mean At its core, optics is the science and engineerin
Jan 175 min read


Rochester’s Quiet Advantage: Why One of America’s Oldest Menswear Cities Still Matters
ROCHESTER, N.Y. — In an era when most clothing worn in the United States is produced overseas, Rochester stands apart. Once known globally as a center of precision optics and imaging, the city also holds a lesser-known but increasingly rare distinction: it remains one of the last U.S. cities with the infrastructure, labor force, and institutional knowledge to produce men’s clothing. While the modern fashion conversation often centers on New York, Los Angeles, or Paris, Roche
Dec 22, 20254 min read


This Rochester Founder Is Brewing a New Kind of Celebration - No Alcohol Required
ROCHESTER, N.Y. — When Shelley Elkovich launched For Bitter For Worse in early 2020, she wasn’t just introducing another beverage brand, she was reimagining what it means to raise a glass. Her company, now based in Rochester, makes complex, non-alcoholic cocktails designed for people who want to celebrate without compromise. For Elkovich, the story began with both passion and necessity. “I’ve always been the designated bartender in my friend group,” she said. “I love flavor,
Dec 4, 20255 min read


Rochester’s Public Powerhouses: How Publicly Traded Companies Are Fueling the Region’s Economic Momentum
Rochester remains a vital player in New York’s economic landscape. Not just through startups and research, but through established, market-listed enterprises that continue to anchor and employ thousands across the region.
Nov 4, 20253 min read
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