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Rochester Business and Startup News
Upstate Technology, Innovation & Business Coverage
Connected Know delivers in-depth reporting on Rochester’s startup ecosystem, Upstate New York innovation, and the business leaders shaping the region’s economic future. Covering breakthrough technologies, high-growth companies, venture activity, and corporate developments, we provide the news and analysis founders, investors, and operators rely on to stay informed. Learn how to submit news and information.


Founder Spotlight: Family Concierge Founder Brings a New Standard to Household Staffing in Rochester and Beyond
ROCHESTER, N.Y. — When Stephanie Williams launched Family Concierge in 2022, she wasn’t setting out to build just another nanny service. She was responding to a gap she had experienced firsthand . One that left both families and caregivers navigating a fragmented, often frustrating system with little guidance or long-term support. Based in Rochester, Family Concierge operates in the nannies and household staffing sector, providing families across Western New York with highl
Jan 283 min read


Founder Insights: How Locke CEO Connor Peters Is Tackling Identity Challenges in Cybersecurity from Rochester
ROCHESTER, N.Y. — By the time Connor Peters graduated college at 19, he had already launched a business, managed IT systems, and identified a problem he couldn’t ignore. Today, as CEO of Locke , a Rochester-based cybersecurity company founded in 2022, Peters is building software designed to solve one of the most persistent and overlooked challenges in modern IT, identity. Peters grew up in Geneseo, New York, and earned his Bachelor of Science in Computer Information Systems f
Jan 203 min read


What It Really Takes to Raise Capital: A Founder’s Guide Beyond the Pitch Deck
Rochester, N.Y. - Raising capital is often framed as a milestone, an announcement-worthy achievement marked by press releases, congratulatory posts, and celebratory headlines. But for most founders, the reality is far less polished. Capital raising is not a single moment; it is a prolonged, operationally demanding process that tests clarity of vision, depth of preparation, and personal resilience. For early-stage founders, particularly those outside major venture hubs, unders
Jan 154 min read


Understanding the Rochester Startup Incubators and Accelerators Powering Its Innovation Economy
ROCHESTER, N.Y. — A new wave of Rochester's startups is redefining what innovation looks like in the region. Long known for its legacy in imaging, optics and precision manufacturing, the region is now leveraging that foundation to build a modern startup ecosystem, one anchored by a growing network of incubators and accelerators designed to help founders turn ideas into companies. For executives, emerging founders, investors and business leaders looking to understand where inn
Jan 63 min read


Founder Insights: Pavan Kumar Tallavajhula Brings a Global Lens to Early-Stage Investing in Rochester
ROCHESTER, N.Y. — Long before venture capital became a mainstream career path, Pavan Kumar Tallavajhula was building startups at the edge of the internet’s first wave. Today, as a partner at 3pmVentures , Tallavajhula brings nearly three decades of global operating, investing, and advisory experience to Rochester’s growing startup ecosystem. Founded in 2018, 3pmVentures focuses on early-stage startup investing and strategic advisory, drawing on Tallavajhula’s background in te
Jan 33 min read


What Experienced Founders Know About Incubators, Accelerators, and Venture Studios
Rochester, NY - Founders navigating the early stages of company building are often encouraged to “join a program.” But not all programs are created equal and choosing the wrong one can cost time, equity, control, and credibility. Incubators, accelerators, and venture studios each play a distinct role in the startup ecosystem. At their best, they compress learning cycles, reduce execution risk, and expand access to capital and customers. At their worst, they monetize founder a
Jan 24 min read


Founder Spotlight: This Rochester Founder Is Turning Coffee Into a Candy Bar and Shaking Up CPG
ROCHESTER, N.Y. — After three decades in the food and beverage industry, Rochester native Thomas Seymour is channeling his expertise into a new kind of coffee experience. As co-founder of Moka Energy, a startup launched in 2024, Seymour is on a mission to reinvent how consumers get their caffeine, by transforming the ritual of coffee into a portable, flavorful, and clean-label snack. For Seymour, coffee has always been personal. “I was introduced to coffee at a very young ag
Nov 18, 20253 min read
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