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Rochester Business and Startup News
Upstate Technology, Innovation & Business Coverage
Connected Know delivers in-depth reporting on Rochester’s startup ecosystem, Upstate New York innovation, and the business leaders shaping the region’s economic future. Covering breakthrough technologies, high-growth companies, venture activity, and corporate developments, we provide the news and analysis founders, investors, and operators rely on to stay informed. Learn how to submit news and information.


Beyond the Business Card: Unconventional Ways Rochester Professionals Are Building Community
ROCHESTER, N.Y. — For decades, professional networking has centered around conference rooms, cocktail receptions and carefully exchanged business cards. But across Rochester, a growing number of professionals are building meaningful business relationships in far less conventional settings on tennis courts, walking trails and inside boutique fitness studios. The shift reflects a broader change in how professionals think about community. Rather than transactional introductions,
4 days ago3 min read


Rochester on the Mic: Podcasts Driving Business, Culture, and Conversation
ROCHESTER, N.Y. — Rochester’s startup and innovation ecosystem isn’t just being built in offices and coworking spaces. It’s being broadcast. Across Spotify feeds, FM airwaves, and independent platforms, a growing group of Rochester-based podcast hosts are shaping conversations about business, leadership, equity, food systems, crime, culture, and community. Some are hyper-local. Others are gaining national attention. All are contributing to how the region tells its story. Her
5 days ago4 min read


Founder Insights: How Locke CEO Connor Peters Is Tackling Identity Challenges in Cybersecurity from Rochester
ROCHESTER, N.Y. — By the time Connor Peters graduated college at 19, he had already launched a business, managed IT systems, and identified a problem he couldn’t ignore. Today, as CEO of Locke , a Rochester-based cybersecurity company founded in 2022, Peters is building software designed to solve one of the most persistent and overlooked challenges in modern IT, identity. Peters grew up in Geneseo, New York, and earned his Bachelor of Science in Computer Information Systems f
Jan 203 min read


What It Really Takes to Raise Capital: A Founder’s Guide Beyond the Pitch Deck
Rochester, N.Y. - Raising capital is often framed as a milestone, an announcement-worthy achievement marked by press releases, congratulatory posts, and celebratory headlines. But for most founders, the reality is far less polished. Capital raising is not a single moment; it is a prolonged, operationally demanding process that tests clarity of vision, depth of preparation, and personal resilience. For early-stage founders, particularly those outside major venture hubs, unders
Jan 154 min read


Founder Spotlight: VerbaVista Founder Turns a Global Teaching Career Into an EdTech Startup Built in Rochester
BROCKPORT, N.Y. — After spending more than a decade teaching English to students around the world, found herself ready for a new challenge. Today, she is the founder of VerbaVista , an early-stage EdTech company launched in 2025 that aims to help English-language educators plan lessons more effectively using technology built by teachers, for teachers. LaScala-Lodato’s path to entrepreneurship was anything but conventional. A native of Port Jefferson, New York, she earned a ba
Jan 134 min read


PAY ATTENTION ROCHESTER - With CES Underway, NRF Next Week, and the World Economic Forum Later This Month, Global Conversations are Shaping What’s Next for Business.
Rochester, N.Y. - From CES to Davos, a handful of global conferences shape what business will look like next. Rochester founders should be paying attention. Each year, thousands of executives, policymakers, founders, investors, and technologists converge at a small number of global conferences. These are not trade shows in the traditional sense. They are agenda-setting forums, places where industries align, capital finds direction, and narratives about the future of business
Jan 83 min read


Understanding the Rochester Startup Incubators and Accelerators Powering Its Innovation Economy
ROCHESTER, N.Y. — A new wave of Rochester's startups is redefining what innovation looks like in the region. Long known for its legacy in imaging, optics and precision manufacturing, the region is now leveraging that foundation to build a modern startup ecosystem, one anchored by a growing network of incubators and accelerators designed to help founders turn ideas into companies. For executives, emerging founders, investors and business leaders looking to understand where inn
Jan 63 min read


What Experienced Founders Know About Incubators, Accelerators, and Venture Studios
Rochester, NY - Founders navigating the early stages of company building are often encouraged to “join a program.” But not all programs are created equal and choosing the wrong one can cost time, equity, control, and credibility. Incubators, accelerators, and venture studios each play a distinct role in the startup ecosystem. At their best, they compress learning cycles, reduce execution risk, and expand access to capital and customers. At their worst, they monetize founder a
Jan 24 min read
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